MEET THE CULT

DEATH CAP CULT // MEET THE CULT

THREE FACES.
ONE CULT.

A masked founder. A studio ghoul. A girl who refuses to smile on command. Different faces for the things we carry, create and refuse to hide.

WHERE IT ALL GROWS FROM

ROOT

Founder & Keeper of the Cult. Never shows a face, but Root is as real as it gets. Every story starts with him, in the late nights, the burnout and the feelings most people bury. He writes it down and turns it into something you can wear. Roxy feels it. Root carries it, and keeps creating anyway.

CULT MEMBER #0002 // GRAPHIC DESIGNER

ASH

The resident studio ghoul. When Root writes it down, Ash brings it to life, turning his stories, hidden feelings and uncomfortable ideas into the bold, digitally made manga artwork that defines the cult. Root plants it. Ash makes it impossible to ignore.

CULT MEMBER #0003 // MUSE

ROXY ROT

Muse. When Root created Roxy, he poured in everything he couldn't say out loud: anger, rejection, vulnerability, love and every feeling we were told to tone down. She's how his stories get felt, not just told. Roxy wears it all without pretending she's fine.

01 // THE BEGINNING

IT STARTED WITH A SMILE.

Death Cap Cult was born from everything I couldn't say out loud: the anger you swallow, the smile you fake and the parts you bury so the world feels comfortable around you.

For years, I wore that smile for everyone else. So I gave the hidden parts of myself a face, then stories. Eventually, those stories became Death Cap Cult.

Not because everything was fine. Because what we've been taught to hide deserved to be seen.

02 // WHY WE EXIST

NOT EVERYONE WILL GET IT.
THAT'S THE POINT.

For anyone told they're too sensitive, too angry, too quiet, too strange or simply too different. For the ones tired of being told to smile.

We turn those uncomfortable truths into something you can recognise — and wear. Not a trend. Not a costume. A way of saying what words sometimes can't.

THE PART THAT SEES THE ROT.

Roxy doesn't just carry what people hide. She sees the broken systems around them: burnout, greed, fake company values and a world that treats people as disposable. She's been worked down to the bone too. Now she calls it out.

03 // THE CLOTHING